Just when you think you’ve done more or less everything in the world of live production, an event like this for a client like Lush comes along…
The Lush Creative Showcase was a two day event for both staff and the general public in London’s iconic, Grade 1 Listed Old Billingsgate building. Working closely with the in-house Lush Events Team and Design Studio we designed, built and installed all aspects on the main floor of this huge experiential event.
Challenges included multiple level public access structures on a fragile venue floor, a flowing scented river driving a giant waterwheel that produced power to charge mobile phones, an entire wobbling floor with integral lightboxes for displaying jelly products, a bath bomb marble run and a double giant birch ply slide that dropped guests into a ball pit from the mezzanine floor.
We built a giant rotating Christmas tree display unit and an interactive fountain in the middle of Covent Garden made from vintage sinks and freestanding baths, complete with hot and cold running water.
If that wasn’t enough, we also supplied a complete technical package to the event – lighting, sound, video and rigging. Some of the technical challenges involved any one of twenty-three video sources being routed to any or all of nine display devices at any given time, multiple PA systems across the floor and interactive mechanical and electrical experiences; whilst the entire event was streamed live across the internet.
The event was designed to allow staff and customers to interact with Lush products and the manufacturing process more closely and get really ‘hands on’ with the ingredients. Visited by various household names including Brian May and Jeremy Corbyn, the event was totally unique, spectacular and bizarre – in true Lush style.
We worked closely on the design with Lush from the point of conception, through to sign off – producing the entire exhibition in just over two weeks. A three day fit-up then followed, with the event live for members of staff on the first day and the general public on the second day. A 24 hour breakdown period and 23 trucks saw Old Billingsgate returned to the way we found it.
Here at PDS we love working with Lush – they’re constantly surprising, challenging and open to crazy ideas.
“Just when you think you’ve done more or less everything…”